NeoEdge Networks Fortifies Game Publisher's ROI with NeoARM Service
NeoARM (Advertising Rights Management) Solution Will Help Game Publishers Generate Revenue Without Software Integration Effort
MOUNTAIN VIEW, Calif. July 18, 2007 - NeoEdge Networks, Inc., an innovator in delivering advertising around casual games for the PC, today introduced its new B2B service called NeoARM (Advertising Rights Management). This new solution will allow game publishers to quickly and easily monetize their entire catalog of games with pre-game, interstitial and post-game advertisements.
NeoEdge's ad-supported business model provides publishers with the opportunity to monetize every hour of game play, while delivering a free and seamless gaming experience for consumers. By offering the right combination of advertisements in and around games, NeoEdge is able to generate more gameplay hours and revenue for publishers than the traditional try-and-buy model. Furthermore, wrapping NeoEdge's advertising technology around games requires little to no effort from publishers.
"The in-game advertising market is growing and evolving at an astounding rate, and NeoEdge is uniquely positioned to capitalize on this trend with our patent-pending NeoARM solution," said Alex Terry,CEO, for NeoEdge Networks. "We provide game publishers with a seamless integration of video advertising into their games-both in an online and downloadable environment - which will help to improve both their ROI and conversion rates. Furthermore, NeoARM is effective for both new games and back catalog games, and is integrated while protecting the game's intellectual property with industry standard Digital Rights Management."
Analysts predict the market for game advertising is set for substantial growth, with Parks Associates stating in its recent report, "Electronic Gaming in the Digital Home: Game Advertising," that game advertising is poised to grow from $370 million last year to more than $2 billion by 2012.
"The video game industry now represents a significant opportunity for advertisers looking to connect with a broad spectrum of people," said Nolan Bushnell, Founder of Atari and current CEO of uWink. "On the other hand, as more mainstream consumers embrace this growing entertainment sector, it's become increasingly important for us in the gaming industry to keep in mind that effective advertising in casual games requires an added level of sensitivity to the consumer experience. NeoEdge is helping to make in-game ad insertion simple for publishers without being disruptive or intrusive, while allowing them to monetize content."
By monetizing all "gameplay sessions," publishers receive almost three times the value they currently receive from traditional channels-many of whom rely almost exclusively on game sales to generate revenue. Publishers and advertisers also benefit from NeoEdge's powerful analytic reporting service that delivers unprecedented insight into how games are played, how much time consumers spend playing games and how often games are shared with peers. This unique visibility into game play helps publishers determine which games are the most popular with their consumers.
About NeoEdge Networks, Inc.
NeoEdge Networks, Inc., headquartered in Mountain View, California, is the creator of the ad-supported MostFun.com Game Network; the first and only casual gaming destination offering full-featured deluxe versions of the hottest games from a wide variety of casual game publishers. In close partnership with game publishers and advertisers, NeoEdge is revolutionizing the casual gaming experience by providing safe, simple and free, unlimited game play through its innovative and secure game and advertising delivery platform. NeoEdge has built a robust and scalable online medium that allows advertisers to target an untapped demographic with rich video ads and enables a new ad-supported business model for game publishers. For more information about NeoEdge Networks, please visit the company's website at http://www.neoedge.com or visit the Game Network at http://www.mostfun.com.
NeoEdge Networks, NeoEdge, and PrivatePeering are trademarks of NeoEdge Networks Inc. All other products and services mentioned are trademarks of their respective companies.
NeoARM (Advertising Rights Management) Solution Will Help Game Publishers Generate Revenue Without Software Integration Effort
MOUNTAIN VIEW, Calif. July 18, 2007 - NeoEdge Networks, Inc., an innovator in delivering advertising around casual games for the PC, today introduced its new B2B service called NeoARM (Advertising Rights Management). This new solution will allow game publishers to quickly and easily monetize their entire catalog of games with pre-game, interstitial and post-game advertisements.
NeoEdge's ad-supported business model provides publishers with the opportunity to monetize every hour of game play, while delivering a free and seamless gaming experience for consumers. By offering the right combination of advertisements in and around games, NeoEdge is able to generate more gameplay hours and revenue for publishers than the traditional try-and-buy model. Furthermore, wrapping NeoEdge's advertising technology around games requires little to no effort from publishers.
"The in-game advertising market is growing and evolving at an astounding rate, and NeoEdge is uniquely positioned to capitalize on this trend with our patent-pending NeoARM solution," said Alex Terry,CEO, for NeoEdge Networks. "We provide game publishers with a seamless integration of video advertising into their games-both in an online and downloadable environment - which will help to improve both their ROI and conversion rates. Furthermore, NeoARM is effective for both new games and back catalog games, and is integrated while protecting the game's intellectual property with industry standard Digital Rights Management."
Analysts predict the market for game advertising is set for substantial growth, with Parks Associates stating in its recent report, "Electronic Gaming in the Digital Home: Game Advertising," that game advertising is poised to grow from $370 million last year to more than $2 billion by 2012.
"The video game industry now represents a significant opportunity for advertisers looking to connect with a broad spectrum of people," said Nolan Bushnell, Founder of Atari and current CEO of uWink. "On the other hand, as more mainstream consumers embrace this growing entertainment sector, it's become increasingly important for us in the gaming industry to keep in mind that effective advertising in casual games requires an added level of sensitivity to the consumer experience. NeoEdge is helping to make in-game ad insertion simple for publishers without being disruptive or intrusive, while allowing them to monetize content."
By monetizing all "gameplay sessions," publishers receive almost three times the value they currently receive from traditional channels-many of whom rely almost exclusively on game sales to generate revenue. Publishers and advertisers also benefit from NeoEdge's powerful analytic reporting service that delivers unprecedented insight into how games are played, how much time consumers spend playing games and how often games are shared with peers. This unique visibility into game play helps publishers determine which games are the most popular with their consumers.
About NeoEdge Networks, Inc.
NeoEdge Networks, Inc., headquartered in Mountain View, California, is the creator of the ad-supported MostFun.com Game Network; the first and only casual gaming destination offering full-featured deluxe versions of the hottest games from a wide variety of casual game publishers. In close partnership with game publishers and advertisers, NeoEdge is revolutionizing the casual gaming experience by providing safe, simple and free, unlimited game play through its innovative and secure game and advertising delivery platform. NeoEdge has built a robust and scalable online medium that allows advertisers to target an untapped demographic with rich video ads and enables a new ad-supported business model for game publishers. For more information about NeoEdge Networks, please visit the company's website at http://www.neoedge.com or visit the Game Network at http://www.mostfun.com.
NeoEdge Networks, NeoEdge, and PrivatePeering are trademarks of NeoEdge Networks Inc. All other products and services mentioned are trademarks of their respective companies.
