YAHOO! ANNOUNCES AD-SUPPORTED ONLINE GAMING
#1 Online Games Site Launches Internet’s Largest Collection of Ad-Supported, Downloadable Games
Partners With NeoEdge for Technology and Advertising
SUNNYVALE, CA – JULY 10, 2008 (BUSINESS WIRE)– Yahoo! (Nasdaq:YHOO) today announced that Yahoo! Games will offer ad-supported downloadable games from the top casual games publishers. With more than 400 ad-supported games available to users by the end of the year, Yahoo! Games solidifies its commitment to providing the Internet's best gaming experience, and is creating new opportunities for advertisers to reach an engaged audience. The announcement brings the industry's largest collection of ad-supported games to the biggest gaming audience on the web and reinforces Yahoo! Games' overall strategy to be the most comprehensive distribution point for games online.
In-game advertising allows Yahoo! Games and its publisher partners to better monetize its games offering, provide advertisers access to a coveted demographic of gamers and satisfy user demand for casual ad-supported games. Top technology provider, NeoEdge Networks, will sell and integrate pre-roll, mid-roll and post-roll video ads into the Yahoo! Games catalog. Paid downloads without advertising will also be available to users on Yahoo! Games.
"In game advertising is a win-win for Yahoo! Games, our partners and our users," said Kyle Laughlin, head of games, Yahoo!. "Yahoo! Games will safely and simply monetize our games experience while providing the best and most popular games free to game enthusiasts."
Yahoo! will leverage NeoEdge's industry leading NeoARM(TM) ad enabling technology along with the NeoAds(TM) advertising network and NeoEdge ad sales team to deliver a comprehensive suite of advertising supported casual games. The NeoEdge solution brings Yahoo! a powerful and efficient way to insert ads into its extensive game library without requiring the game source code. NeoEdge enables advertisers to reach the key female demographic through one of the stickiest forms of online entertainment. NeoEdge's singular focus is the casual game space, where a seamless consumer experience is paramount. With NeoEdge, advertisers have a proven medium to utilize highly targeted video advertising and publishers and portals benefit from the ease of implementation.
"NeoEdge is delighted to partner with Yahoo! Games to roll out ad-supported premium casual games to the world's largest audience," said Alex Terry, CEO of NeoEdge. "More consumers are going online for their entertainment. NeoEdge is creating new and unique ways for brands to establish engaging one-to-one relationships with those consumers while they play games."
At launch, ad-supported downloadable games on Yahoo! Games will be available from top publishers including Alawar Entertainment, Anarchy, Big Fish Games, eGames, Floodgate, Freeze Tag, FreshGames, Funkitron, Gogii Games, GameHouse, Gamemill Publishing, HipSoft, I-Play, iWin, Last Day of Work, Legacy Interactive, Ludia, MumboJumbo, pixelStorm, PlayFirst, Playrix Entertainment, PopCap, Reflexive Entertainment, Sandlot Games, Sugar Games, TellTale Games, TikGames, uclick, Worldwide Biggies and Zero G Games.
About Yahoo
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.
About NeoEdge Networks, Inc.
NeoEdge Networks, Inc., headquartered in Mountain View, California, is the leading provider of advertising solutions for the casual game industry. In close partnership with game publishers, portals and advertisers, NeoEdge is revolutionizing the casual gaming experience by providing safe, simple and profitable ad-supported game play through its patent-pending NeoARM™ technology suite and NeoAds™ advertising network. More than 50 top publishers rely on NeoEdge to deploy over 300 ad-supported casual games throughout the NeoEdge partner network. NeoEdge has created a robust and scalable online medium that allows advertisers to target a valuable untapped demographic with high quality video ads. It enables an additional ad-supported business model for game publishers and web site owners. NeoEdge has ad sales representation in over fifteen sales offices nationwide. To advertise with NeoEdge or learn more about increasing revenue through ad-supported casual games, please visit www.neoedge.com.
Media Contacts
Yahoo!
Carrie Davis
carried@yahoo-inc.com
310-907-3774
NeoEdge
Heather Sorensen, The Conversation Group
hsorensen@theconversationgroup.com
503-841-0625
#1 Online Games Site Launches Internet’s Largest Collection of Ad-Supported, Downloadable Games
Partners With NeoEdge for Technology and Advertising
SUNNYVALE, CA – JULY 10, 2008 (BUSINESS WIRE)– Yahoo! (Nasdaq:YHOO) today announced that Yahoo! Games will offer ad-supported downloadable games from the top casual games publishers. With more than 400 ad-supported games available to users by the end of the year, Yahoo! Games solidifies its commitment to providing the Internet's best gaming experience, and is creating new opportunities for advertisers to reach an engaged audience. The announcement brings the industry's largest collection of ad-supported games to the biggest gaming audience on the web and reinforces Yahoo! Games' overall strategy to be the most comprehensive distribution point for games online.
In-game advertising allows Yahoo! Games and its publisher partners to better monetize its games offering, provide advertisers access to a coveted demographic of gamers and satisfy user demand for casual ad-supported games. Top technology provider, NeoEdge Networks, will sell and integrate pre-roll, mid-roll and post-roll video ads into the Yahoo! Games catalog. Paid downloads without advertising will also be available to users on Yahoo! Games.
"In game advertising is a win-win for Yahoo! Games, our partners and our users," said Kyle Laughlin, head of games, Yahoo!. "Yahoo! Games will safely and simply monetize our games experience while providing the best and most popular games free to game enthusiasts."
Yahoo! will leverage NeoEdge's industry leading NeoARM(TM) ad enabling technology along with the NeoAds(TM) advertising network and NeoEdge ad sales team to deliver a comprehensive suite of advertising supported casual games. The NeoEdge solution brings Yahoo! a powerful and efficient way to insert ads into its extensive game library without requiring the game source code. NeoEdge enables advertisers to reach the key female demographic through one of the stickiest forms of online entertainment. NeoEdge's singular focus is the casual game space, where a seamless consumer experience is paramount. With NeoEdge, advertisers have a proven medium to utilize highly targeted video advertising and publishers and portals benefit from the ease of implementation.
"NeoEdge is delighted to partner with Yahoo! Games to roll out ad-supported premium casual games to the world's largest audience," said Alex Terry, CEO of NeoEdge. "More consumers are going online for their entertainment. NeoEdge is creating new and unique ways for brands to establish engaging one-to-one relationships with those consumers while they play games."
At launch, ad-supported downloadable games on Yahoo! Games will be available from top publishers including Alawar Entertainment, Anarchy, Big Fish Games, eGames, Floodgate, Freeze Tag, FreshGames, Funkitron, Gogii Games, GameHouse, Gamemill Publishing, HipSoft, I-Play, iWin, Last Day of Work, Legacy Interactive, Ludia, MumboJumbo, pixelStorm, PlayFirst, Playrix Entertainment, PopCap, Reflexive Entertainment, Sandlot Games, Sugar Games, TellTale Games, TikGames, uclick, Worldwide Biggies and Zero G Games.
About Yahoo
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.
About NeoEdge Networks, Inc.
NeoEdge Networks, Inc., headquartered in Mountain View, California, is the leading provider of advertising solutions for the casual game industry. In close partnership with game publishers, portals and advertisers, NeoEdge is revolutionizing the casual gaming experience by providing safe, simple and profitable ad-supported game play through its patent-pending NeoARM™ technology suite and NeoAds™ advertising network. More than 50 top publishers rely on NeoEdge to deploy over 300 ad-supported casual games throughout the NeoEdge partner network. NeoEdge has created a robust and scalable online medium that allows advertisers to target a valuable untapped demographic with high quality video ads. It enables an additional ad-supported business model for game publishers and web site owners. NeoEdge has ad sales representation in over fifteen sales offices nationwide. To advertise with NeoEdge or learn more about increasing revenue through ad-supported casual games, please visit www.neoedge.com.
Media Contacts
Yahoo!
Carrie Davis
carried@yahoo-inc.com
310-907-3774
NeoEdge
Heather Sorensen, The Conversation Group
hsorensen@theconversationgroup.com
503-841-0625
