NeoEdge Partners with Premium Casual Game Publishers PlayFirst and Alawar to Expand Game Catalog
Top Games from PlayFirst and Alawar to be Distributed on NeoEdge's Beta Game Network MostFun.com
MOUNTAIN VIEW, Calif. May 21, 2007 - NeoEdge Networks, Inc., creator of the MostFun.com Game Network, today announced newly signed partnerships with leading casual game publishers PlayFirst and Alawar. In close collaboration with NeoEdge, these top publishers will provide casual games for NeoEdge's ad-supported game network, MostFun.com. This revolutionary network gives consumers easy access to free, unlimited versions of deluxe casual games.
NeoEdge's new ad-supported business model provides publishers with the opportunity to monetize every hour of game play, while delivering a free and seamless gaming experience for consumers. By delivering the right combination of advertisements in and around games, NeoEdge is able to generate more gameplay hours and revenue for publishers than ever before. Furthermore, integrating NeoEdge's advertising technology into games requires little to no effort from publishers. To take advantage of this exciting new opportunity, Alawar and PlayFirst are the latest group of publishers to join in NeoEdge's rapidly growing network.
"Casual games continue to grow in popularity and are virtually an untapped resource for advertisers," said Alex Terry, CEO for NeoEdge Networks. "Consumers who play video games represent a targeted and captive audience in key demographic areas. They also spend several hours a day playing games, giving advertisers and publishers unprecedented opportunities to integrate their brands and messages into this emersive consumer experience."
MostFun.com now features some of the following top games:
PlayFirst: Diner Dash, Sweetopia, Oasis, Spellagories
Alawar: Arctic Quest, Magic Ball 2
"MostFun.com provides an innovative channel for publishers to monetize the actual time games are played through new video advertising revenue streams," said Rich Roberts, vice president of sales and business development for PlayFirst. "Right now the casual PC gaming market is exploding and PlayFirst is committed to delivering premium content through secure, simple and easy to use services such as MostFun.com."
By monetizing all "gameplay sessions," publishers receive almost three times the value they currently receive from traditional channels—many of whom rely almost exclusively on game sales to generate revenue. Publishers also benefit from NeoEdge's revolutionary reporting technology that delivers unprecedented insight into how games are played, how much time consumers spend playing games and how often games are shared with peers. This unique visibility into game play helps publishers determine which games are the most popular with its consumers.
MostFun.com Gaming Network
NeoEdge's beta Web site MostFun.com, is an online casual gaming destination that gives consumers easy access to free unlimited casual game play on the PC. The downloadable desktop application serves as an inside connection to premier gaming content. Consumers now have quick and intuitive access to games from a variety of content catalogs including premium games from recognized game publishers.
About NeoEdge Networks, Inc.
NeoEdge Networks, Inc., headquartered in Mountain View, California, is the creator of the ad-supported MostFun.com Game Network; the first and only casual gaming destination offering full-featured deluxe versions of the hottest games from a wide variety of casual game publishers. In close partnership with game publishers and advertisers, NeoEdge is revolutionizing the casual gaming experience by providing safe, simple and free, unlimited game play through its innovative and secure game and advertising delivery platform. NeoEdge has built a robust and scalable online medium that allows advertisers to target an untapped demographic with rich video ads and enables a new ad-supported business model for game publishers. For more information about NeoEdge Networks, please visit the company's website at http://www.neoedge.com or visit the Game Network at http://www.mostfun.com.
NeoEdge Networks, NeoEdge, and PrivatePeering are trademarks of NeoEdge Networks Inc. All other products and services mentioned are trademarks of their respective companies.
Top Games from PlayFirst and Alawar to be Distributed on NeoEdge's Beta Game Network MostFun.com
MOUNTAIN VIEW, Calif. May 21, 2007 - NeoEdge Networks, Inc., creator of the MostFun.com Game Network, today announced newly signed partnerships with leading casual game publishers PlayFirst and Alawar. In close collaboration with NeoEdge, these top publishers will provide casual games for NeoEdge's ad-supported game network, MostFun.com. This revolutionary network gives consumers easy access to free, unlimited versions of deluxe casual games.
NeoEdge's new ad-supported business model provides publishers with the opportunity to monetize every hour of game play, while delivering a free and seamless gaming experience for consumers. By delivering the right combination of advertisements in and around games, NeoEdge is able to generate more gameplay hours and revenue for publishers than ever before. Furthermore, integrating NeoEdge's advertising technology into games requires little to no effort from publishers. To take advantage of this exciting new opportunity, Alawar and PlayFirst are the latest group of publishers to join in NeoEdge's rapidly growing network.
"Casual games continue to grow in popularity and are virtually an untapped resource for advertisers," said Alex Terry, CEO for NeoEdge Networks. "Consumers who play video games represent a targeted and captive audience in key demographic areas. They also spend several hours a day playing games, giving advertisers and publishers unprecedented opportunities to integrate their brands and messages into this emersive consumer experience."
MostFun.com now features some of the following top games:
PlayFirst: Diner Dash, Sweetopia, Oasis, Spellagories
Alawar: Arctic Quest, Magic Ball 2
"MostFun.com provides an innovative channel for publishers to monetize the actual time games are played through new video advertising revenue streams," said Rich Roberts, vice president of sales and business development for PlayFirst. "Right now the casual PC gaming market is exploding and PlayFirst is committed to delivering premium content through secure, simple and easy to use services such as MostFun.com."
By monetizing all "gameplay sessions," publishers receive almost three times the value they currently receive from traditional channels—many of whom rely almost exclusively on game sales to generate revenue. Publishers also benefit from NeoEdge's revolutionary reporting technology that delivers unprecedented insight into how games are played, how much time consumers spend playing games and how often games are shared with peers. This unique visibility into game play helps publishers determine which games are the most popular with its consumers.
MostFun.com Gaming Network
NeoEdge's beta Web site MostFun.com, is an online casual gaming destination that gives consumers easy access to free unlimited casual game play on the PC. The downloadable desktop application serves as an inside connection to premier gaming content. Consumers now have quick and intuitive access to games from a variety of content catalogs including premium games from recognized game publishers.
About NeoEdge Networks, Inc.
NeoEdge Networks, Inc., headquartered in Mountain View, California, is the creator of the ad-supported MostFun.com Game Network; the first and only casual gaming destination offering full-featured deluxe versions of the hottest games from a wide variety of casual game publishers. In close partnership with game publishers and advertisers, NeoEdge is revolutionizing the casual gaming experience by providing safe, simple and free, unlimited game play through its innovative and secure game and advertising delivery platform. NeoEdge has built a robust and scalable online medium that allows advertisers to target an untapped demographic with rich video ads and enables a new ad-supported business model for game publishers. For more information about NeoEdge Networks, please visit the company's website at http://www.neoedge.com or visit the Game Network at http://www.mostfun.com.
NeoEdge Networks, NeoEdge, and PrivatePeering are trademarks of NeoEdge Networks Inc. All other products and services mentioned are trademarks of their respective companies.
