NeoEdge Networks in the News
YAHOO! ANNOUNCES AD-SUPPORTED ONLINE GAMINGJuly 10, 2008
(Yahoo Press Release - Sunnyvale, California)
#1 Online Games Site Launches Internet’s Largest Collection of Ad-Supported, Downloadable Games
THE WEB’S FIRST ONLINE GAME CHANNEL AIMS TO BECOME "THE NEXT TV"
May 14, 2008
(NeoEdge Networks Press Release - Mountain View, California)
The NeoEdge Game Channel Enables Publishers, Social Networks And Bloggers To Leverage the Most Immersive Consumer Activity on Today’s Web
Casual Games Get Ad-Driven Widget For All
May 14, 2008
(GigaOm.com)
Launching today, it's the NeoEdge Game Channel, an ad-driven game widget from NeoEdge, the Mountain View startup we wrote about last November.
NeoEdge: Download Free Games through Widgets
May 14, 2008
(Mashable.com)
NeoEdge has created a game channel that web publishers can use as additional content on their sites, and I imagine this could one day become a good way for site owners to earn additional revenue as well.
NeoEdge launches widget system for linking to casual games
May 14, 2008
(CNET)
NeoEdge, a casual-games-based ad network company whose chairman is Atari co-founder Nolan Bushnell, launched on Wednesday a system designed to make it easy for Web sites to add a widget that links to its library of games.
NeoEdge Networks launches casual game channel widgets
May 14, 2008
(VentureBeat)
Launching today, it's the NeoEdge Game Channel, an ad-driven game widget from NeoEdge, the Mountain View startup we wrote about last November.
Gamer NeoEdge Gets Social
May 14, 2008
(Adotas)
According to NeoEdge Networks, Inc., a pioneer in the ad-delivery gaming industry, the casual gaming industry is poised to launch and snap up interactive ad dollars�
Ty Levine Takes Marketing Helm at NeoEdge
April 02, 2008
(NeoEdge Networks Press Release - Mountain View, California)
Internet Marketing Veteran Will Evangelize the Emergence of Casual Games in the Advertising Market
Casual Game Publishers Widely Embrace NeoEdge Solutions for Ad-Supported Games
February 25, 2008
(NeoEdge Networks Press Release - Mountain View, California)
Just Two Months Following the Launch of NeoEdge's Ad Network for Casual Games, More Than 30 Game Publishers Are Monetizing More Than 300 Games.
"Father of Videogames" Joins Ad Network Frenzy
November 24, 2007
(GigaOM.com)
Just weeks after Om brought news of Google's game-focused advertising initiative, another - albeit much smaller - player is throwing its hat into the ring as well. After a year in beta, Alex Terry, CEO of Mountain View, Calif.-based startup NeoEdge, tells me that their own game advertising network, NeoAds, is officially launching this week.
Casual Games Get a Serious Business Model: NeoEdge Launches First Open Advertising Network for a Huge, Untapped Market
November 20, 2007
(NeoEdge Networks Press Release - Mountain View, California)
After 12-Month Beta Program, NeoAds Is Now Generally Available to Publishers, Developers, Web Portals and Aggregators -- NeoEdge Also Taps Nolan Bushnell -- the "Father of the Video Game Industry" -- to Serve as Chairman
NeoEdge: For Casual Games, Ads Are Better Than A Price Tag
November 20, 2007
(TechCrunch.com)
Casual gaming is a big business. A video games analyst at IDC, Schelley Olhava, estimated 2.6 million casual games were purchased ($52.7 million) last year. But in game advertising firm NeoEdge says they can triple the revenue of these games by serving ads instead of charging. Their rich media ads are served as pre-roll, post-roll, or interstitial advertisements in games. Today they've taken the system, Neo ARM, out of private beta and opened it to all developers.
Mercury News feature: Nolan Bushnell joins NeoEdge Networks to back ad-supported games
November 20, 2007
(San Jose Mercury News)
NeoEdge is announcing today that it has appointed Nolan Bushnell, the father of the video game industry, as its chairman as the company launches an open advertising network to support casual games. Mountain View-based NeoEdge has a technology that allows game publishers and developers to wrap ads around existing games without changing the games or the game development process, said Alex Terry, CEO of NeoEdge.
Women Driving 'Casual Game' Boom
August 22, 2007
(San Jose Mercury News)
You might think that the face of one of the hottest areas in gaming right now is a young male in his 20s who owns the latest supercharged gaming system from Microsoft or Sony - or both.
But you'd be wrong.
Instead, the epitome of the new-era gamer is a woman in her late 30s or early 40s who plays on an average PC.
NeoEdge Networks Fortifies Game Publisher's ROI with NeoARM Service
July 18, 2007
(NeoEdge Networks Press Release - Mountain View, California)
NeoARM (Advertising Rights Management) Solution Will Help Game Publishers Generate Revenue Without Software Integration Effort
NeoEdge Networks, Inc., an innovator in delivering advertising around casual games for the PC, today introduced its new B2B service called NeoARM (Advertising Rights Management). This new solution will allow game publishers to quickly and easily monetize their entire catalog of games with pre-game, interstitial and post-game advertisements.
Free to Play
June 1, 2007
(Digital Entertainment News ) - We chat with NeoEdge CEO Alex Terry about a new direction in "casual" gaming
I talked recently with Alex Terry, CEO of NeoEdge. He joined the company in March, coming from a more "consumer" background (spending the last 5 years at AOL) and one of the main things he wanted to do was to increase the "gaming" background of the company. To that end, he's brought on some people that will help - including Nolan Bushnell.
Nolan Bushnell Joins NeoEdge Networks' Board of Directors
May 21, 2007
(NeoEdge Networks Press Release - Mountain View, California)
NeoEdge Networks, provider of advertising supported games and creator of the MostFun.com Game Network, announced today the appointment of Nolan Bushnell to NeoEdge's board of directors. With more than 30 years of industry experience, Bushnell will leverage his entertainment and video game expertise to help establish NeoEdge as a definitive provider of advertising for online and downloadable games.
NeoEdge Partners with Premium Casual Game Publishers PlayFirst and Alawar to Expand Game Catalog
May 21, 2007
(NeoEdge Networks Press Release - Mountain View, California)
NeoEdge Networks, Inc., creator of the MostFun.com Game Network, today announced newly signed partnerships with leading casual game publishers PlayFirst and Alawar. In close collaboration with NeoEdge, these top publishers will provide casual games for NeoEdge's ad-supported game network, MostFun.com. This revolutionary network gives consumers easy access to free, unlimited versions of deluxe casual games.
GET A BOOST FROM VIDEO GAMEPLAY DURING MENTAL HEALTH MONTH IN MAY�AND BEYOND
May 15, 2007
(NeoEdge Networks Press Release - Mountain View, California)
NeoEdge Networks, provider of advertising supported video games revealed today the MostFun.com Game Network, an online casual gaming destination that gives consumers access to free, unlimited casual game play on the PC and provides players with a fun way to boost mental health and improve mental acuity.
NeoEdge Adds Premium Casual Game Publishers to its Roster Including MumboJumbo and Merscom
May 8, 2007
(NeoEdge Networks Press Release - Mountain View, California)
NeoEdge Networks, Inc., creator of the MostFun.com Game Network, today announced newly signed partnerships with leading casual game publishers including MumboJumbo and Merscom. In close collaboration with NeoEdge, these top publishers will provide casual games for NeoEdge's ad-supported game delivery network, MostFun.com. The online casual gaming network provides consumers with easy access to safe, simple and free, unlimited game play on their PCs.
NeoEdge Networks Names Alex Terry New Chief Executive Officer
April 11, 2007
(NeoEdge Networks Press Release - Mountain View, California)
NeoEdge Networks, Inc., creator of the MostFun.com Game Network, today announced that consumer Internet veteran and former Time Warner/AOL executive, Alex Terry, has joined the management team as chief executive officer.
Spotlight: NeoEdge Draws Female Gamers with Ad-Supported PC Games
March 2, 2007
(Digital Media Wire) - The video game industry has spent a lot of time researching women gamers with the hope of luring new customers. It's no secret the common view of the industry is one dominated by 12-35 year old males. The industry's size - $30 billion - is impressive considering it has not adequately tapped 50% of its potential customer base. This year is shaping up as one in which developers hope to bridge the gender gap.
NeoEdge Releases RSS-Powered Game Player Targeting Women
February 27, 2007
(MarketingVox) - Targeting women over 20, casual game destination NeoEdge has launched a downloadable game player titled Most Fun, reports ClickZ.
TRUSTe Publishes Initial Trusted Download Beta Program Whitelist
February 27, 2007
(PR.com) - TRUSTe unveiled the whitelist of applications that have passed the certification process for TRUSTe's Trusted Download Program.
NeoEdge Announces New Ad-Supported Game Delivery Network
February 26, 2007
(Gamasutra) - NeoEdge Networks, creators of casual game portal MostFun have announced the arrival of a new game delivery network offering unlimited play of casual games with advertisers supporting the service 'per-hour' of play.
Web site offers free downloadable video games
February 26, 2007
(San Francisco Chronicle) - Trying to cash in on the growth in the number of people who play casual games online, NeoEdge Networks of Mountain View on Monday plans to launch a new site called MostFun.com that offers free, ad-supported video games.
In this podcast, NeoEdge CEO Vic Mahadevan and Srikanth Desikan, vice president of marketing, talk with the Chronicle's Ellen Lee and Benny Evangelista about the company's plans to convince casual gamers - especially a growing market of women players - that "free is the new paid."
Listen/Download Audio
NeoEdge Launches Ad-Supported Game Player
February 26, 2007
(ClickZ News) - Casual game destination NeoEdge has introduced a downloadable game player, titled Most Fun, and game developers publishing for the player will receive a 50 percent revenue split on the ad-supported titles.
NeoEdge Unveils Innovative Ad-Supported Game Delivery Network for Casual PC Games; New Business Model Benefits Game Publishers and Advertisers
February 26, 2007
(NeoEdge Networks Press Release - Mountain View, California)
NeoEdge Networks today announced the launch of its new ad-supported game delivery network offering free, unlimited casual game play on demand. For game publishers, NeoEdge delivers a new ad-supported business model that drives immediate and sizable revenue through a "per-game-hour-played" revenue structure.
NeoEdge's MostFun Game Player endorsed by TRUSTe
February 15, 2007
(NeoEdge Networks Press Release - San Francisco, California)
Today TRUSTe unveiled the whitelist of applications that have passed the certification process for TRUSTe's Trusted Download Program. These applications, at the version level, have been certified by TRUSTe to clearly communicate key functionalities, to obtain informed consumer consent prior to download, and provide an easy uninstall with clear instructions, among other requirements.
Kristi VandenBosch Joins NeoEdge Board of Directors
December 18, 2006
(NeoEdge Networks Press Release - Palo Alto, California)
NeoEdge Networks, an innovator in delivering advertising around casual games on PCs, today announced the appointment of Kristi VandenBosch as a director on the NeoEdge board. Bringing more than 20 years industry experience to NeoEdge, VandenBosch will leverage her extensive brand and advertising expertise to help establish NeoEdge as the next generation platform for delivering ads into online and downloadable games. VandenBosch joins NeoEdge Networks from New York based global marketing services network, TEQUILA.
FierceGameBiz Names NeoEdge Networks To Its First Annual "Fierce 15"
September 25, 2006
(NeoEdge Networks Press Release - Mountain View, California)
FierceGameBiz (http://www.fiercegamebiz.com) today announced that NeoEdge Networks is one of the winners of its first-ever Fierce 15 Awards, which recognize companies that are leaders and innovators in the $24.2 billion gaming hardware and software industry.
Maleea Barnett Joins NeoEdge Networks to Expand Sales Division
June 6, 2006
(NeoEdge Networks Press Release - Palo Alto, California)
NeoEdge Networks, the leading advertising and delivery service for digital entertainment content, today announced that Maleea Barnett has joined as vice president of sales, focused on the gaming industry. Barnett is a highly-regarded sales executive who brings extensive games and digital entertainment knowledge and relationships to the NeoEdge team.
