Overlay ads continue NeoEdge’s commitment to developing advertiser tools that extend brand engagement while maintaining the positive game-play experience.

What is an Overlay Ad?

Overlay ads in casual games are extensions of television logos or messaging that reside on top of the content. NeoEdge overlays are available in two formats:

• Brandmark (logo)
• Messaging (banner)

Overlay ads are clickable/interactive or static and extend the brand penetration of the online video advertising in pre-roll, mid-roll and post-roll slots into the game play itself.

Where Do Overlay Ads Appear? For How Long?

Every casual game is different, with levels often having different graphics. Because of these differences the actual placement of overlay ads will vary from game to game, however NeoEdge technology allows for these differences.

Technical and Visual Applications:

Example of an in-game brand overlay

1. In Game - overlays generally appear in one of the four corners of the screen, depending on the surrounding game environment
2. Dimensions
   • 300x50 (IAB)
   • 350x50 (IAB)
   • Or customized for your campaign’s specific needs
3. Appearance
   • Fade
   • Instantaneous
4. Animation
   • Rotate
   • Slide
   • Fly-in
5. Ad Overlay Duration
   • Up to 10 seconds
6. Frequency
   • Configurable